At WW+P our identity is rooted in a consistent approach and design process, rather than following a fixed house style – something that underpins our success. This is guided by our four key design principles: listen first, think sustainably, create a clear vision and deliver a crafted response.
We employ a range of tools to achieve the best outcomes at every stage of a project. Modelmaking is fully integrated into how we think, design and communicate. Physical models bring a strong sense of craft to our projects and deepen our understanding of materials, construction and spatial relationships.
Models are not produced solely to illustrate completed ideas. They are an essential working medium that help us test concepts, resolve challenges and develop solutions. Often, the act of making allows ideas to emerge that may not have been discovered through drawing or digital methods alone. At WW+P, modelmaking supports exploration, validation and innovation throughout the design process.
From the earliest stages, we develop models using a combination of traditional hand-crafted techniques and modern rapid prototyping technologies. This blended approach allows us to work creatively while maintaining clarity and precision. Digital tools such as laser cutting and 3D printing enable efficient testing and iteration, while hand-crafted methods allow careful refinement and attention to detail when required.
This process fosters a collaborative design culture in which physical experimentation drives discovery, challenges assumptions and pushes creative boundaries. By continuously testing and refining ideas through making, we ensure our designs remain thoughtful, responsive and technically robust.
Ultimately, modelmaking reflects our commitment to a process-led approach. It allows us to translate ideas into tangible forms, supporting our ability to listen carefully, think critically, create imaginatively and deliver high-quality, considered buildings.
